Today’s e-commerce is an ocean of information, in which every customer interaction – from click to search to final purchase – generates valuable data. In this digital ecosystem, the term ‘Big Data’ has ceased to be just a fashionable buzzword…
Today’s global supply chains have evolved into complex, dynamic networks where the pressure to reduce costs and maximise efficiency is pervasive. In this complex ecosystem, information has become the fourth key factor of production, alongside resources, labour and capital. The…
Polish industry finds itself at the epicentre of a paradox. On the one hand, data shows an alarmingly low level of adoption of advanced technologies such as artificial intelligence (AI) and Big Data. On the other, it is these niche…