Just twenty kilometres north of Strasbourg stands a state-of-the-art industrial complex, completed in September. It was supposed to bustle with life as Huawei‘s first European factory, symbolising a €200 million investment and the promise of 500 jobs. Instead, the corridors…
The world of technology today is looking in one direction, mesmerised by the promises made to us by artificial intelligence. However, behind the scenes of this media and stock market spectacle, there is a brutal battle for resources that could…
We all marvel at the possibilities of generative artificial intelligence, analysing its impact on the labour market or data security. However, we look less often at the bill this progress is footing for the hardware industry. This is not about…
The upheaval in global supply chains from 2020-2024 has forced the tech giants to redefine their strategies. In this new dispensation, Central and Eastern Europe (CEE) is no longer merely a ‘cheaper alternative’ to Germany. Thanks to a combination of…
The traditional ‘relationship’ model in the IT industry is shaking in its foundations. Today’s buyers are armed with knowledge, sceptical and… increasingly preferring not to speak to a supplier representative at all. Gartner’s Robert Blaisdell warns: by 2026, strategies based…
Nominal revenue growth in the IT industry is no longer the only determinant of success. Between 2023 and 2025, we are seeing a fundamental change in Poland and Europe: money in the distribution and partner channel is changing its nature.…
Professional burnout in the tech industry has ceased to be a taboo subject and has become a systemic crisis that threatens the foundations of innovation and the stability of the entire sector. It is no longer a matter of individual…
In the business narrative, the technology industry is synonymous with youth, dynamism and a constant influx of new talent. The common perception of the IT sector as the domain of people under 30 is so strong that the question of…
The Polish IT industry is at the epicentre of a revolution. Cloud computing has ceased to be a technological novelty and has become the foundation of modern business. The Polish cloud computing market, whose value in 2023 reached PLN 3.9…
A scenario that a decade ago might have been considered a sign of weakness is today becoming a market standard. A medium-sized IT integrator faces the prospect of a lucrative contract that exceeds its internal competence resources. Instead of opting…
For more than a decade, the Polish IT sector has been synonymous with uninterrupted, dynamic growth. It has established itself as the technological heart of Central and Eastern Europe, attracting global investment thanks to its huge talent pool and reputation…
Imagine the IT director of a large Polish company finalising the budget for a data centre upgrade. At the same time, on the other side of town, a freelance programmer is configuring his dream powerful laptop for work in an…
Just a few months ago, generative artificial intelligence was a technological curiosity, a topic for coffee conversations and after-hours experimentation. Today, it is a powerful tool that has become a permanent part of the business landscape and is revolutionising the…
Central and Eastern Europe (CEE) has long ceased to be seen as an ’emerging’ technology market. Today, it is a globally established, dynamic and competitive centre of innovation, whose IT services and R&D market is growing four to five times…
Contracts worth $300 billion to take Oracle ‘s cloud business to a new level have caught the attention of analysts. While the company is celebrating the prospect of huge revenues, ratings agency Moody’s is pointing out the risks that may…
For years, a sales lead was regarded as a valuable resource in the IT industry – regardless of quality, customer buying stage or context. More contacts meant more sales potential, and channel partners hoped that, given enough scale, some of…
Trust, responsibility, openness – these are words that are used in all cases in technology companies. They appear on onboarding slides, in internal communications, in presentations to vendors and in job advertisements. But if you ask employees whether they actually…
Not so long ago, good functionality and an attractive price were enough to close sales in the IT channel. Today, this no longer works. Customers are better informed, analyse the available options more often, involve more people in the purchasing…
The global IT market is undergoing a transformation that is shaking its foundations. The model where technology was bought like a product in a one-off investment (CapEx) is being systematically displaced by the Everything as a Service (XaaS) paradigm. From…
At first glance, everything is working. The team is delivering sales targets, implementations are completed and calendars are filling up with meetings. But beneath the surface, there is a growing problem that no dashboard shows: the team stops learning. It…
In IT channels, for years there was a simple rule: the customer is always right and the partner always says yes. Discount? Yes. Short deadline? Yes. An implementation that no one has done before? Also yes – as long as…